A new digital campaign was launched yesterday by the Terrence Higgins Trust to remind gay men and MSM (men who have sex with men) to get tested for HIV regularly.
There is an estimated 43,500 gay and bisexual men living with HIV in the UK, one in six of whom don’t know they are positive, so could pass it on without knowing.
The summery video features a male couple who get together at a BBQ.
Cary James, Head of Programmes at Terrence Higgins Trust said:
“The fight against HIV will not only be won by large organisations or governments, but by the actions of individuals in the most personal and intimate moments of their lives.
“At this time of the year when the LGBT community comes together to celebrate Pride, we hope this video will inspire all of us to play a part in stopping HIV by regular testing and protecting each other by using condoms.“
The #TogetherSummer video and social media activity will direct people to the It Starts With Me website which offers a tool to find the nearest testing clinic, a the perfect condom, and a tool to tell you whether or not you need a HIV test.
HIV Prevention England’s It Starts with Me campaign launched in April 2013, and is co-ordinated by Terrence Higgins Trust, funded by Public Health England.
The campaign speaks directly to gay and bisexual men, chiefly about the importance of HIV testing and using condoms.